Eoghan McCabe from Dublin, Ireland, has an interesting and lately, wide discussed theme regarding on SEO (Search engine optimization). In his post, he talks about lies and tricks SEO “specialists” use to make money.
His two articles, SEO is bullshit and SEO is still bullshit, explains why SEO doesn’t work in most cases and why don’t need SEO. Frankly, I agree in most cases. Why? Well, I had seen a whole bunch of specialized companies which “SEO this, SEO that, SEO with sugar, global SEO” etc. and they do make money. Thanx to a thousands of companies whose managers doesnt know a shit about web standards and promoting.
Whats SEO? A carefully built website respecting web standards? I know one thing. Better content, better rank. Instead of paying money to people who does nothing more then online advertising and naming it SEO (buzzing and other shit), why not invest time and money and provide good content for your existent and future users (clients). This way, you will have backlinks from people who consider your website worth something among millions of websites worlwide. Noooooooo, they are lazy. I want my website to be on 1st page at Google. I want shortcut!!
People, shortcuts doesnt exists. Provide a good and interesting content and take care of semantics in your websites code. Personally, I never ever payed advertising for Rainfall. It has 6/10 pagerank. Why? Ask yourself.